On June 7/8 an Interfab Communications Workshop took place in Langen on the premises of DFS. Representatives from all FABs took the opportunity to discuss planned or ongoing communication activities, best practices as well as a interfab communication strategy.
It was noted, that the FABs are performing well, but that this information is not reaching the public. FABs should focus on 2-3 main messages which include punctuality, common projects and overarching topics that influence ATM such as weather and traffic volatility. Communications of these main messages should be intensified by all FABs, in order to gain more public recognition.
FAB CE Communication Managers had two presentations. Markus Pohanka gave an introduction to the new FAB CE Communication Strategy, describing the main milestones, including the newly developed communication process, the identification of relevant target groups, the intensification of social media activities and the relaunch the FAB CE Website. Peter Schmidt in his presentation focused on the recently published EU FAB Study and its implications in terms of communications.
Other items on the agenda included presentations on best practices in communications by the Baltic FAB and Blue Med FAB as well as on performance related issues such as “Different views on performance benchmarking EU/USA”.
It was concluded, that in order for FABs to be heard it is important they speak with one voice and focus on common messages. Progress is being made and FABs have the results to prove it. The Interfab Communications Workshop was a first important step.